The main idea behind the project was to convey the spirit of Serbia — its warmth, craftsmanship, and that sense of “imperfection” that makes things feel alive and human. The brand SLOJ (“Layer”) plays a central role not only as a name but as a concept — connected to process and experience. Guests can observe not just the final product but also the stages of its creation: they can peek into the kitchen, notice the shape of the baking mold, or sit on soft “puff-pastry” cushions at a shared table. The color palette is based on the brand’s identity, enriched with nuances that reference the local Serbian context. The space is designed to shift its atmosphere throughout the day — morning, afternoon, and evening — with materials and shades selected to match each scenario.

Functionally, the bakery and bistro are united within one space with two entrances, accommodating various formats — from a quick breakfast with coffee and pastry to a relaxed dinner with a glass of wine. Natural materials such as wood veneer, concrete, fabric, and stainless steel define the palette. The tactile contrast of surfaces is complemented by subtle ceramic tones, while embroidered details add a graphic accent. The careful balance of materials and forms creates an interior that feels warm and sensory, yet rational and functional.

Working within the Serbian context was a unique experience in itself — here, much relies on personal connections and trust, while timing and processes adapt flexibly to circumstances. This required us to adjust: revising schedules, rethinking materials in favor of local options, and finding new ways to collaborate with local contractors. Another key feature of the project is the deep integration of the brand into every design element — from furniture and finishes to details directly tied to the baking process. The guest intuitively “reads” the brand without ever needing to see the logo.

The layout was designed to make the workflow intuitive for the team and transparent for the guests. Staff and visitor flows are separated yet visually connected through open kitchen zones and display areas. The final realization combined both local and imported materials: some furniture and elements were custom-made according to our drawings, while certain structures were assembled in stages by local teams — simplifying both installation and maintenance.

Αρχιτεκτονική Μελέτη & Σχεδιασμός: Kidz (instagram)

Architects: Sasha Kabashnaya, Karina Krezhenevskaya, Dasha Lebedeva, Katya Bologova, Lera Dzhigil, Katya Tarasova

Visualizations: Polina Dyachenko, Alyona Minaeva, Dima Krylov, Oleg Kaigorodov

Photography: Ljubo Ašćerić